The consumer appeal for color is immediate and visceral. specialty jeweler retail sales, over 60% of consumers said they want to see more color gemstone jewelry options when they shop. While colored gemstone jewelry is estimated to amount to less than 10% of U.S. Among those surveyed, sapphires were the most purchased colored gemstone (46%), followed by ruby and emerald (41%) and amethyst (35%). Respondents were qualified by having spent at least $200 on fine jewelry in the past three years. And nearly half of consumers (46%) said they are likely to purchase colored gems in the next two years. consumers surveyed said they love or like any and all precious colored gemstone jewelry.

By contrast, the global fine jewelry market is only expected to grow at a CAGR of 3% to 4% through 2025.Īnd a new study from MVI Marketing and the gemstone company FURA predicts that precious colored gemstone jewelry is on the cusp of a great awakening. In 2019 branded jewelry accounted for $50 billion in sales, only 18% of the fine jewelry market, but it is predicted to grow at a CAGR of 8% to 12% rate through 2025 and will reach 25% to 30% market share at that time. That’s the segment where Le Vian plays, with its branded jewelry carried by 3,200 retailers in the U.S. Fine jewelry in the study is defined as jewelry priced over $360. The latest Business of Fashion and McKinsey “ State of Fashion Watches and Jewellery” report identifies the branded-jewelry segment of the $280 billion global fine jewelry market as the fastest-growing category. Not only does Le Vian get the spotlight in the museum exhibit, but it sits in the sweet spot in the global jewelry market. Selection of Le Vian donations to the American Museum of Natural History Courtesy of Le Vian Sweet spot in the jewelry market People love the fact that each has a unique pattern so everyone gets their own version.”Ĭlaiming its Peacock Aquaprase collection has been “wildly successful,” LeVian recently donated a selection of rough and polished Peacock Aquaprase stones and two pieces of Le Vian jewelry to New York’s American Museum of Natural History for the opening of its completely redesigned Allison and Roberto Mignone Halls of Gems and Minerals. It’s natural and not enhanced in any way. “Each customer gets a totally unique gemstone. It exhibits some color change characteristics as well, which is a result of patterns in the matrix,” Levian explains. “It’s a very unique stone that is semi-translucent. The reality is the gem reacts to weather and displays itself differently based upon its surroundings. The company has a lot to work with as Aquaprase’s crystaline quality is reputed to have metaphysical properties, like reducing depression and reducing cravings for carbohydrates. And as a newly discovered gem, it offers the company a powerful new story to tell its customers.

Bvla gemstones